Gian Wong - Starbucks x Gian Wong

Starbucks x Gian Wong

City Exclusive Cards 2025

BACKGROUND

Starbucks Philippines invited me to develop three card illustrations inspired by Metro Manila, Pampanga, and Tagaytay as part of their new City Exclusive Cards that allow customers to take home a pocket-sized memorabilia from these cities or regions. These cards can be reloaded and reused to purchase Starbucks items.

THE CHALLENGE

How can you illustrate designs that nicely capture the feeling and distinctiveness of these big cities on a small printed card?

Less tourism, more emotion

Each location I had to illustrate were big cities or regions that are undeniably brimming with culture and unique experiences — it was just very hard to represent everything in one tiny card. Luckily, I've had the privilege of seeing these cities, so I focused on how they made me feel.

Revisiting my memories

Pampanga was no stranger to me, I grew up here and I would go home many times a year. To show off the light & vibrance of Pampanga, it just felt right to focus on the famous giant lanterns of my hometown. These are something I'd always see on the way home after busy weeks in the metro.

Manila is always in motion, especially since it connects major cities and business districts in the country. When I moved there, I remember being overwhelmed by the hustle & bustle of people and the transportation system.

Tagaytay was that quick break from everything and I've gone a few times to chill with friends and family. The lush views, fresh air, and breathtaking view of the Taal Volcano will never get old, so capturing that in the card was essential.