Giga Bites
Extra Large, Extra Tasty
BACKGROUND
Giga Bites is a small food cart brand from Manila that serves extra large fried chops with sides that can be mixed and matched for a fully-loaded and satisfying dining experience. Customers can choose from pork or chicken, western or oriental, rice or pasta, and more!
THE CHALLENGE
How else can you design a visual identity that stands out and shouts “BIG!”?
![](https://cdn.myportfolio.com/37b8db82-175b-4ab8-8c28-2f96c8fd3bee/70c83883-f1aa-43f8-9af5-e15bb5998deb_rw_1920.jpg?h=5635ba21657465e3ff51235b3cd5de29)
Thick and hefty typography
To communicate how filling and large Giga Bites’ dishes are, using a clean, heavy, and modern sans serif font is the way to go.
![](https://cdn.myportfolio.com/37b8db82-175b-4ab8-8c28-2f96c8fd3bee/8fb5d1c2-c7b3-4bb8-8c17-917383d0cd28_rw_1920.jpg?h=2cd8b85a7cf41e5458b2dac287f9251a)
![](https://cdn.myportfolio.com/37b8db82-175b-4ab8-8c28-2f96c8fd3bee/635209e3-3f72-400d-aebf-c0c7f1e52632_rw_1920.jpg?h=e1ab7801b9b13f9314a3ac938911ef98)
Cheeky, intentional puns
Fun and comic copies are used in the interior posters for a more audacious and memorable identity.
![](https://cdn.myportfolio.com/37b8db82-175b-4ab8-8c28-2f96c8fd3bee/4b047886-d813-45f0-ac0c-bfde1549173b_rw_1920.jpg?h=13411d2c6976083a0c4a39dbf32fb6d0)
![](https://cdn.myportfolio.com/37b8db82-175b-4ab8-8c28-2f96c8fd3bee/045736f3-046f-4517-916e-03776804b89f_rw_1920.jpg?h=3c0e48a4b2bf3af284766213fa3f0a39)
![](https://cdn.myportfolio.com/37b8db82-175b-4ab8-8c28-2f96c8fd3bee/231712a2-2f8e-4fa5-aee3-2b1443cdf6bc_rw_1920.jpg?h=016e75e3295e99d47c112a9d94ebeeff)
A G with a bite
The brand’s “G” from its logotype is a G bitten by the B from ‘Bites’ to straightforwardly show the selling point of the food cart.
![](https://cdn.myportfolio.com/37b8db82-175b-4ab8-8c28-2f96c8fd3bee/b7e38fa8-e2a0-4e2c-a0e1-dabf03d0522d_rw_1920.jpg?h=93d9ad697dfe5f7975bbf5e55e208350)
![](https://cdn.myportfolio.com/37b8db82-175b-4ab8-8c28-2f96c8fd3bee/5335000e-859e-4655-b680-e1e65f528c74_rw_1920.jpg?h=543ab1add331f02ea6ed5393464ef043)
Services: Graphic Design, Branding, Creative Direction
Client: Giga Bites
Photography: J. Ballesteros
Year: 2018