Giga Bites
Extra Large, Extra Tasty

BACKGROUND
Giga Bites is a small food cart brand from Manila that serves extra large fried chops with sides that can be mixed and matched for a fully-loaded and satisfying dining experience. Customers can choose from pork or chicken, western or oriental, rice or pasta, and more!

THE CHALLENGE
How else can you design a visual identity that stands out and shouts “BIG!”?​​​​​​​
To communicate how filling and large Giga Bites’ dishes are, using a clean, heavy, and modern sans serif font is the way to go.
Fun and comic copies are used in the interior posters for a more audacious and memorable identity.​​​​​​​
The brand’s “G” from its logotype is a G bitten by the B from ‘Bites’ to straightforwardly show the selling point of the food cart.

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