KitKat x Gian Wong
Christmas Sleeves 2025
BACKGROUND
KitKat Philippines invited me to develop four different Christmas-themed packaging sleeves for their 102-gram packs. The brief is vibrant, festive, and modern yet familiar.
THE CHALLENGE
How can you illustrate sleeve labels that easily the spirit of the Christmas season, at the same time stand out on market shelves?
The new greeting card
For the concept, I wanted to bring together the charm of traditional Christmas cards and the fun of social media stickers. So I created distinct type lockups that feature a short holiday greeting, weaving in KitKat's tagline of 'Have a break' and Filipino greetings. I also added an integrated gift tag so it’s more convenient for gifting.
Sprinkling some holiday cheer
A prominent feature here is the abundance of different familiar Christmas symbols and highlighted scenes. This is to ensure that at every corner, the design feels very Christmas-y.
Services: Packaging Design, Lettering, Illustration
Client: Nestlé Philippines / Greenbulb Communications
Year: 2024
