BSC: Baked by Shawn Carlo
Home-baked Sweet Concoctions
BACKGROUND
BSC is a home-grown dessert and pastry studio based in the culinary capital of the Philippines, Pampanga. They specialize in bespoke cakes, cookies, cupcakes, brownies, and other sweet sensations.
THE CHALLENGE
How do you elevate a start-up & home-grown brand while remaining, flexible, sustainable, and affordable?
Dynamic applications
The palette uses four colors to categorize the business' main offerings: cakes, cupcakes, cookies, & brownies
A personal & humble approach
To remain flexible and sustainable, the packaging was designed to be able to fit any box and variant. Each tag can also be personalized to highlight the brand's home-baked quality.
