BSC: Baked by Shawn Carlo
Home-baked Sweet Concoctions

BSC is a home-grown dessert and pastry studio based in the culinary capital of the Philippines, Pampanga. They specialize in bespoke cakes, cookies, cupcakes, brownies, and other sweet sensations.

How do you elevate a start-up & home-grown brand while remaining, flexible, sustainable, and affordable?​​​​​​​
Dynamic applications

The palette uses four colors to categorize the business' main offerings: cakes, cupcakes, cookies, & brownies
A personal & humble approach

To remain flexible and sustainable, the packaging was designed to be able to fit any box and variant. Each tag can also be personalized to highlight the brand's home-baked quality.
Services: Graphic Design, Branding, Packaging
Client: BSC
Photography: Cereaal
Year: 2019

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