Spill The Beans
Tell-All Instagram Story Templates
BACKGROUND
Fill-in-the blanks and Q&A Instagram Story templates have long been a popular activity for Instagram users. Similar to the quizzes and forms people fill out in teen magazines or books, these templates are fun to answer and pass around with friends and family. Thanks to the Internet, it’s now easier to create, share, or a grab a copy of a template on Instagram.
THE CHALLENGE
How can you make an Instagram Story template unique, enjoyable, and more appealing for users?
Making it memorable with a moniker
Giving it a name was important. I wanted the set to be a collection of templates under one name or campaign to give the templates a game feel that people could share on. It also instantly becomes memorable with it.
Templates without the template look
I noticed that the other available templates online, although decent, all looked alike. With that, I created different typographic artworks to make each one unexpected and interesting.
An organic marketing strategy
It is also worth noting that users are also able to help me multiply and increase the reach & engagement of my work—a free and organic way to promote it!
Services: Graphic Design, Illustration, Typography
Year: 2020
